Brokerages don't lose deals. They lose the loop between them.
Every stage from marketing spend to paid commission is a decision, an SLA, and an evidence trail. When any of them are invisible, revenue leaks quietly — and the team debates instead of decides.
This plan governs the system that closes that loop: rules that detect, AI that explains, humans that decide, and a system that tracks. Every phase below is written, reviewed, and approved against that standard.